Although many people use content interchangeably, blogs and articles are not the same. Understanding the role each game plays in your marketing strategy will help you deliver better content, improve SEO, and attract more conversions. > In fact, this misunderstanding has led many companies to blur the lines and make the confusion difficult to detect.
One reason for this is financial support: Blog posts are thought to take less time to write and are therefore cheaper. For this reason, they are given too much importance in business ideas, and content that should be written as a product is often short for blogging.
What is a blog?
One way to approach this question is through etymology: Where does this word come from? It turns out that blog is a portmanteau, a new word formed from two old words: discussion and blogging.
Here’s a good way to think about blogging: as a work diary or diary. It’s a personal guide, written descriptions, and updates that help readers connect with your business without getting bogged down in content knowledge.
In summary, blogging is descriptive: it allows a business to tell its story in some way. coup.
What is an article?
A message is a message. It is informative and aims to provide evidence for certain claims about your product.
An article should be well researched and follow a conceptual model rather than a descriptive model. Most sentences have what’s called a decision: they start with a place and end with a reason. The goal is to provide your audience with solid evidence to support your idea.
Differences Between Blogs and Articles
-Thinking
Blog articles are often written using “I” or “We” in the first section. This fits the narrative style of the blog: you are talking to your readers, describing a chapter in the life of your brand.
Verbs are almost always written in the third person, although research papers may use the first person plural (third). This highlight the author’s objectivity as they present facts and logical arguments.
-Voice or tone
In short, blog posts tend to be informal and conversational, while articles tend to be formal, professional, and discursive.
Your company blog is a way to build a relationship with your audience, helping them understand who’s behind, while demonstrating your brand’s personality, goals and interests.
Articles, on the other hand, are written for a professional audience and use a neutral and passive tone of voice to take the author out of consideration.
-Where it’s published
A blog serves two purposes. One is to drive new customers to your website by appearing in search engine results, and the other is to strengthen relationships with existing customers. Both of these goals are achieved by publishing content on a company’s website. Most websites have blogs.
Articles may be published on a website to provide information or evidence, but they tend to be scattered throughout the site rather than in one feed. We may also appear in foreign publications such as newspapers, magazines and periodicals.
-The length or word count
Although it is generally accepted that blog posts are shorter than articles, the appropriate length of each topic is discussed in SEO.
Blog posts usually start at 300 words and go up to 2000 words (but rarely more).
A complete, well-researched essay with a logical argument and all the necessary evidence can reach more than 5,000 words. This is one of the good reasons why there are no articles on your blog. Casual readers are not interested in checking all this information.
-Research
Blog posts, as commentaries and narratives, are not subject to the strict standards of peer review. For example, compare a blog post titled 10 unusual tips for comfortable working from home with an article titled How the crisis and quarantine changed global work trends.
Both works address adaptation to new professional situations, but one clearly needs further research and structured discussion. This blog post provides an unbiased analysis. On the other hand, this publication makes claims that require extensive research to prove.
