Sheikha Mahra Al Maktoum, Princess of Dubai and daughter of the Ruler of Dubai, Mohammed bin Rashid Al Maktoum, is set to launch a provocative new fragrance called ‘Divorce’. Part of her Mahra M1 brand, the perfume has already sparked global intrigue, largely due to its name and the timing of its release, just after her public split from her husband.
Mahra, a 30-year-old member of Dubai’s royal family, shared a teaser of the perfume on Instagram, revealing a sleek black bottle engraved with the word ‘Divorce’. The symbolism behind the name is unmistakable and directly refers to her high-profile divorce from Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum, an Emirati businessman.
The teaser video, released a day earlier, features striking visuals of broken glass, black petals and a black panther.
The announcement of the ‘Divorce’ perfume comes just weeks after Sheikha Mahra made international headlines with her explosive Instagram post in July 2024 when she publicly ended her marriage.
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“Dear husband, since you are busy with other partners, I hereby announce our divorce. I am divorcing you, divorcing you and divorcing you. Take care. Your ex-wife,” she wrote, using the Islamic practice of triple talaq. break off relations with the husband. The post, which went viral, was as shocking as it was empowering, coming just two months after the couple welcomed their first child.
The perfume line is the latest in a series of entrepreneurial ventures by the princess, who continues to build her Mahra M1 brand into a symbol of luxury and personal empowerment.
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A social media influencer with over 9.8k followers on Instagram, the Dubai princess is known for sharing insights about her life and business.
He is one of 26 children of Sheikh Mohammed bin Rashid Al Maktoum, one of the richest royals in the world, with a net worth estimated between $14 billion and $18 billion.
