Indian cricketer KL Rahul has joined men’s lifestyle brand Metaman as a brand ambassador and increased his investment in the company for a new line of premium perfumes, the company said in a press release on Tuesday.
While the financial details of the investment remain undisclosed, the capital raised by the firm will be used to launch and market the fragrance line, which is expected to launch on August 30, according to an official statement.
KL Rahul has made an undisclosed investment in premium perfume line ‘Drip Project’, which has been renamed ‘Metaman’,” an official press release said. Founded in 2022, Metaman acquired Drip Project in 2023 and focuses on offering affordable, high-quality products to Generation Z (people born between 1997-2012).
About his association with the project, Rahul said that he was always interested in the fields of health, wellness, sports and fashion. “I have decided to enter spaces where I feel comfortable and where I can really contribute, rather than just being a face or an ambassador,” he added.
On the development, co-founder of ‘Metaman by Drip Project’, Harsh Maskara said that Rahul has been associated with the company since its inception.
“When I brought up the idea of expanding The Drip Project into the fragrance market and relaunching Metaman, he (Rahul) showed immediate interest,” added Maskara.
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Recently, Rahul also expanded his investment portfolio with a stake in artificial intelligence company Flam. It also has investments in Boldfit, XYXX, Hyugalife, 4Cast and Players Fund. Rahul is not the only celebrity who has expanded his investment portfolio by showing keen interest in startups.
Also in July, Olympian badminton player PV Sindhu announced her investment in wellness brand ‘hoop’. Likewise, celebrity couple Virat Kohli-Anushka Sharma invested in Bengaluru-based startup Digit Insurance, which recently went public.
Similarly, Sachin Tendulkar owns a small undisclosed stake in ed-tech company Unacademy and sports and entertainment arena Smaaash. Olympian Neeraj Chopra also owns a stake in a regional language streaming platform called Stage.
